Touriseum Schloss Trauttmansdorff Schilder Kehren
Touriseum Schloss Trauttmansdorff Schilder Kehren

South Tyrol Museum of Tourism - Touriseum

The Touriseum in the venerable walls of Trauttmansdorff Castle near Merano tells the story of tourism in Tyrol

The South Tyrol Museum of Tourism - "Südtiroler Landesmuseum für Tourismus" in German, "Museo Provinciale del Turismo" in Italian - was inaugurated in 2003 at Trauttmansdorff Castle on the outskirts of Merano. In fact, there is no better place for a tourism museum than the holiday residence where Sisi spent her cure stay in Merano twice and undoubtedly boosted tourism in this area. The Touriseum is the first museum of the Alpine area that is completely and exclusively dedicated to the history of tourism. Furthermore it is one of the Provincial Museums.

The Touriseum boasts a wide range of interesting exhibits as well as life-sized statues, figurines and detailled model exhibits. Make a journey in time, starting about 200 years back in history of tourism. The adventure museum has been implemented in a way that enables the visitors to experience it also autonomously, that is to say on their own. What awaits you is also the funny "South Tyrol Game" for adults and kids on the last floor. By switching you can navigate a ball across a wooden platform, representing the tourism landscape of South Tyrol.

A visit to the Touriseum can be perfectly combined with a visit to the Gardens of Trauttmansdorff Castle (admission included). And how to reach the Touriseum? From the centre of Merano, the road to the Gardens of Trauttmansdorff Castle in Maia Alta is well signposted. A large parking space is located opposite the entrance, furthermore the bus lines 4 and 1B stop here. By foot, you can walk the Sissi Path from the centre of Merano to the Touriseum (about 45 minutes).

Contact info

Opening times

  • Wed 18 Dec 16:30 - 20:00
  • Thu 19 Dec 16:30 - 20:00
  • Fri 20 Dec 16:30 - 20:00
  • Sat 21 Dec 16:30 - 20:00
  • Sun 22 Dec 16:30 - 20:00
  • Mon 23 Dec 16:30 - 20:00
  • Tue 24 Dec closed

Despite careful control we cannot guarantee the correctness of the provided data.

Full timetables
Despite careful control we cannot guarantee the correctness of the provided data.

Advent opening 2024 - Light Park LUMAGICA (21/11/2024 - 06/01/2025)

  • Mon 16:30 - 20:00
  • Tue 16:30 - 20:00
  • Wed 16:30 - 20:00
  • Thu 16:30 - 20:00
  • Fri 16:30 - 20:00
  • Sat 16:30 - 20:00
  • Sun 16:30 - 20:00

Immaculate Conception 2024 (08/12/2024) 16:30 - 20:00

Christmas Eve 2024 (24/12/2024) closed

Christmas 2024 (25/12/2024) 16:30 - 20:00

Boxing Day 2024 (26/12/2024) 16:30 - 20:00

New Year's Eve 2024 (31/12/2024) 16:30 - 20:00

New Year 2025 (01/01/2025) 16:30 - 20:00

Epiphany 2025 (06/01/2025) 16:30 - 20:00

Winter closure 2025 (07/01/2025 - 31/03/2025)

  • Mon closed
  • Tue closed
  • Wed closed
  • Thu closed
  • Fri closed
  • Sat closed
  • Sun closed

Admission

Light Park LUMAGICA - online ticket:
€ 19.90 adults
€ 17.90 seniors 65+
€ 17.90 students
€ 17.90 young people (students, 15-18 years)
€ 17.90 people with disabilities
€ 14.90 children and young people (6-14 years)

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Light Park LUMAGICA - box office:
€ 22.50 adults
€ 20.50 seniors 65+
€ 20.50 students
€ 20.50 young people (students, 15-18 years)
€ 20.50 people with disabilities
€ 16.50 children and young people (6-14 years)

More information

The South Tyrol Museum of Tourism - Touriseum stays open every year from March resp. April to mid-November, closed in winter. Season start 2025 on the 1st of April.

In 2024, Trauttmansdorff will be accessible for the first time also in winter for the Light Park LUMAGICA, featuring interactive stations, light sculptures and a sound light show: It stays open from November 21, 2024, to January 6, 2025, every day (except on December 24) from 4.30 pm on.

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