200 years of tourism history at the Touriseum at Trauttmansdorff Castle near Merano
Image gallery: South Tyrol Museum of Tourism - Touriseum
The South Tyrol Museum of Tourism (Südtiroler Landesmuseum für Tourismus) opened in 2003 at Trauttmansdorff Castle: What better place to present the history of tourism in the region than the castle where Empress Sisi once stayed, thereby contributing to the rise of tourism? The Touriseum is the first museum in the Alpine region dedicated solely and comprehensively to the history of tourism and is one of the Provincial Museums of South Tyrol.
Vivid displays, life-sized figures, and detailed models await you at the Touriseum. The journey through time guides you through 200 years of tourism history. Information and entertainment go hand in hand. Play the "South Tyrol Game": Steer a ball through a wooden landscape of South Tyrol and experience the development of tourism.
The Touriseum is designed as an interactive museum - you can explore the exhibits without a guided tour and actively experience them. Your ticket also includes entry to the Gardens of Trauttmansdorff Castle. How to get to the South Tyrol Museum of Tourism?
Trauttmansdorff Castle, with its gardens, is located in the Merano district of Maia Alta and is well signposted. Opposite the entrance on the road, you'll find a large car park. You can also reach the castle with city buses 4 and 1B or on foot via the Sissi Path in about 45 minutes.
Contact info
- Via S. Valentino / St. Valentinstrasse 51a - 39012 - Merano / Meran
- +39 0473 255655
- info@touriseum.it
Opening times
Despite careful control we cannot guarantee the correctness of the provided data.
Admission
admission to the Touriseum and the Gardens:
€ 17.00 adults
€ 15.00 seniors 65+
€ 14.00 groups (15 and more persons)
€ 14.00 students (up to 27 years)
€ 14.00 people with disabilities
€ 8.00 children and young people (6-17 years)
€ 4.50 school classes
free for children under 6 years
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family ticket:
€ 21.00 1 adult with max. 4 children
€ 38.00 2 adults with max. 4 children
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Summer Night Ticket (Fridays in June, July, and August from 6 pm):
€ 10.00 per person
€ 12.00 families (1 adult with max. 4 children)
€ 22.00 families (2 adults with max. 4 children)
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Late Autumn Ticket (November to the end of the season):
€ 10.00 per person
free for children and young people under 18 years
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parking:
€ 5.00 all day
More information
The South Tyrol Museum of Tourism - Touriseum stays open every day from April to early resp. mid-November. It remains closed in winter (the Light Park LUMAGICA, which will take place from November 20, 2025, to January 6, 2026, will be set up in the Gardens of Trauttmansdorff Castle).
During the concert evenings at the Botanic Gardens in summer (June 19, July 31, August 14 and 28), called "Garden Nights 2025", the reduced opening hours also apply to the Touriseum.
The restaurant, the Palm Café, and the shop also share the same opening times. Pets are not allowed. Season start 2025 on the 1st of April.
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