The Touriseum in the venerable walls of Trauttmansdorff Castle near Merano tells the story of tourism in Tyrol
Image gallery: South Tyrol Museum of Tourism - Touriseum
The South Tyrol Museum of Tourism - "Südtiroler Landesmuseum für Tourismus" in German, "Museo Provinciale del Turismo" in Italian - was inaugurated in 2003 at Trauttmansdorff Castle on the outskirts of Merano. In fact, there is no better place for a tourism museum than the holiday residence where Sisi spent her cure stay in Merano twice and undoubtedly boosted tourism in this area. The Touriseum is the first museum of the Alpine area that is completely and exclusively dedicated to the history of tourism. Furthermore it is one of the Provincial Museums.
The Touriseum boasts a wide range of interesting exhibits as well as life-sized statues, figurines and detailled model exhibits. Make a journey in time, starting about 200 years back in history of tourism. The adventure museum has been implemented in a way that enables the visitors to experience it also autonomously, that is to say on their own. What awaits you is also the funny "South Tyrol Game" for adults and kids on the last floor. By switching you can navigate a ball across a wooden platform, representing the tourism landscape of South Tyrol.
A visit to the Touriseum can be perfectly combined with a visit to the Gardens of Trauttmansdorff Castle (admission included). And how to reach the Touriseum? From the centre of Merano, the road to the Gardens of Trauttmansdorff Castle in Maia Alta is well signposted. A large parking space is located opposite the entrance, furthermore the bus lines 4 and 1B stop here. By foot, you can walk the Sissi Path from the centre of Merano to the Touriseum (about 45 minutes).
Contact info
- Via S. Valentino / St. Valentinstrasse 51a - 39012 - Merano / Meran
- +39 0473 255655
- info@touriseum.it
Opening times
Despite careful control we cannot guarantee the correctness of the provided data.
Admission
admission to the Touriseum and the Botanic Gardens:
€ 16.00 adults
€ 14.00 seniors 65+
€ 13.00 children and young people (6-17 years)
€ 13.00 students (up to 28 years)
€ 13.00 people with disabilities
€ 13.00 groups (15 and more persons)
€ 20.00 family ticket (1 adult with children)
€ 36.00 family ticket (2 adults with children)
free for children under 6 years
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summer evening ticket (June, July and August every Friday from 6 pm):
€ 9.00 per person
€ 11.00 family ticket (1 adult with children)
€ 20.00 family ticket (2 adults with children)
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late autumn ticket (November till the autumn closure):
€ 9.00 per person
free for children and young people under 18 years
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€ 5.00 parking space (full day)
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Light Park LUMAGICA - online ticket:
€ 19.90 adults
€ 17.90 seniors 65+
€ 17.90 students
€ 17.90 young people (students, 15-18 years)
€ 17.90 people with disabilities
€ 14.90 children and young people (6-14 years)
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Light Park LUMAGICA - box office:
€ 22.50 adults
€ 20.50 seniors 65+
€ 20.50 students
€ 20.50 young people (students, 15-18 years)
€ 20.50 people with disabilities
€ 16.50 children and young people (6-14 years)
More information
Animals of every type and size are not allowed, neither in transport boxes or bags.
Special exhibition "Visitate Merano! A reset in posters" till November 15, 2024.
The South Tyrol Museum of Tourism - Touriseum stays open every year from March resp. April to mid-November, closed in winter. Season start 2025 on the 1st of April.
In 2024, Trauttmansdorff will be accessible for the first time also in winter for the Light Park LUMAGICA, featuring interactive stations, light sculptures and a sound light show: It stays open from November 21, 2024, to January 6, 2025, every day (except on December 24) from 4.30 pm on.
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